LATEST NEWS

EMCAT appreciates the ASA's thorough investigation into misleading advertising practices within the addiction treatment sector. We...

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) has strongly praised the Advertising Standards Authority (ASA) for its...

Going forward into 2025, EMCAT will continue to assist the ASA in their valuable work of investigating improper advertising practices in...

Google: Championing Transparency in Online Advertising Google is often the first stop for many people seeking help with addiction. But...

The EMCAT Advisory Group will convene on Wednesday, 4th December 2024, to review the campaign’s progress and achievements in its mission...

The strategy group met on Wednesday 25th September with all members in attendance, along with a couple of expert guests.  The executive...

The Advertising Standards Authority (ASA) has issued updated advice explaining how the publishers and advertisers they work with, can...

💔 Matthew Perry's tragic final days reveal a disturbing truth: vulnerable addicts are being ruthlessly exploited for profit. 🚨 But...

What questions about addiction would YOU like to see answered by research? Your questions could be about what might cause addiction,...

A recent article published by a well-known online media outlet has been withdrawn following concerns over its origins and transparency....

Members of our new Executive Team, Strategy Team and Advisory Team will be meeting together for the first time next Wednesday 24th July...

EMCAT has recently launched its X account to connect, share and inform about our mission to enhance addiction treatment marketing...

Brief updates of news and activity from the EMCAT team will be provided on this page. For more detailed news articles, please visit our...

Presentation about ECAT to the Choices Rehabs Group.

Presentation of EMCAT Mission & Goals to Chairman of C4. First Meeting of Advisory Board.