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In response to a parliamentary question, Parliamentary Under-Secretary for Health and Social Care Ashley Dalton MP reconfirmed that “The Department set an ambition that 2% of the drug and alcohol treatment population should be accessing residential treatment” and listed a range of tactics aimed at improving outcomes for people with substance dependencies. While these statements signal intent, they fail to address the sector’s most urgent problem: there simply are not enoug

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) is committed to ensuring that all advertising and online listings for addiction services are accurate, transparent, and ethical. In 2018, Google restricted advertising for addiction treatment services following widespread concerns about misleading marketing practices in the sector. Today, similar issues are re-emerging - this time through Google Maps listings. We’ve found that some operators are listing themselves

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) is proud to welcome Liz Martin MSc MBACP AP APM to its Advisory Group....

Recent ASA Decision: Detox Today (July 2025) The Advertising Standards Authority has upheld a complaint against Detox Today regarding...

July 2025 In a significant step to protect vulnerable consumers, Yell has announced robust updates to its advertising policies following...

1. Although announced in June 2024 - enactment starts 1st June 2025 The Scottish Government amended the National Health Service...

The Ethical Marketing in the Care and Treatment (EMCAT) group has launched a groundbreaking Code of Ethics—raising the bar for integrity,...

As society begins to recognise addiction as a serious health issue, the demand for effective treatment options has significantly...

At EMCAT, we strongly advocate against engaging with patient brokers. However, we recognise that some rehabs may have worked with them in...

Moving Forward: A New Path to Recovery Rae House is situated in the picturesque rural Aberdeenshire countryside. It offers 27 large...

The Data (Use and Access) Bill (DUA), introduced to the UK Parliament on October 24, 2024, has completed its passage through the House of...

Cameron is a seasoned lawyer with over 30 years of experience, specialising in professional regulation and ethics. His extensive career...

"Exploiting Recovery: How Profit-Driven Models Undermine Authentic Healing Communities" The article "Recovery Capitalists and the...

Content analysis of substance use disorder recovery discourse on X (formally known as Twitter): From personal recovery narratives to...

They are beloved by A-listers and surging in popularity. But claims that NAD+ infusions are a fix for addiction are unproven, risky – and...

Following recent ASA rulings and the publicity around EMCAT’s campaigns, we’ve seen a significant step in the right direction—a major UK...

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) has been working to address misleading advertising practices in the drug...

The Competition and Markets Authority (CMA) has outlined its initial plans as the new digital markets competition regime comes into...

Addressing Exploitation in Addiction Treatment Services Patient brokers exploiting vulnerable individuals and families in addiction...

The Advertising Standards Authority (ASA) has ruled against Compare Rehab, a referral company operating in the addiction treatment...