LATEST NEWS

The Ethical Marketing in the Care and Treatment (EMCAT) group has launched a groundbreaking Code of Ethics—raising the bar for integrity,...

As society begins to recognise addiction as a serious health issue, the demand for effective treatment options has significantly...

At EMCAT, we strongly advocate against engaging with patient brokers. However, we recognise that some rehabs may have worked with them in...

Moving Forward: A New Path to Recovery Rae House is situated in the picturesque rural Aberdeenshire countryside. It offers 27 large...

The Data (Use and Access) Bill (DUA), introduced to the UK Parliament on October 24, 2024, has completed its passage through the House of...

Cameron is a seasoned lawyer with over 30 years of experience, specialising in professional regulation and ethics. His extensive career...

"Exploiting Recovery: How Profit-Driven Models Undermine Authentic Healing Communities" The article "Recovery Capitalists and the...

Content analysis of substance use disorder recovery discourse on X (formally known as Twitter): From personal recovery narratives to...

They are beloved by A-listers and surging in popularity. But claims that NAD+ infusions are a fix for addiction are unproven, risky – and...

Following recent ASA rulings and the publicity around EMCAT’s campaigns, we’ve seen a significant step in the right direction—a major UK...

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) has been working to address misleading advertising practices in the drug...

The Competition and Markets Authority (CMA) has outlined its initial plans as the new digital markets competition regime comes into...

Addressing Exploitation in Addiction Treatment Services Patient brokers exploiting vulnerable individuals and families in addiction...

The Advertising Standards Authority (ASA) has ruled against Compare Rehab, a referral company operating in the addiction treatment...

'Advertising regulator reprimands services that claim to offer unbiased advice but then direct people to partner facilities' Guardian 22...

EMCAT appreciates the ASA's thorough investigation into misleading advertising practices within the addiction treatment sector. We...

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) has strongly praised the Advertising Standards Authority (ASA) for its...

Going forward into 2025, EMCAT will continue to assist the ASA in their valuable work of investigating improper advertising practices in...

Google: Championing Transparency in Online Advertising Google is often the first stop for many people seeking help with addiction. But...

The EMCAT Advisory Group will convene on Wednesday, 4th December 2024, to review the campaign’s progress and achievements in its mission...