Leading Therapist Liz Martin Joins Ethical Marketing Campaign for Addiction Treatment

The Ethical Marketing Campaign for Addiction Treatment (EMCAT) is proud to welcome Liz Martin MSc MBACP AP APM to its Advisory Group.

Liz is a highly respected psychotherapist with over 20 years’ experience specialising in addiction, trauma, and codependency. A registered member of the British Association for Counselling and Psychotherapy (BACP), Liz has worked across the public, private and third sectors, including in prisons, and has helped establish new services in both statutory and independent settings.

Liz now works primarily in private practice while continuing to support a range of charity sector projects. She has mentored women for nearly three decades—something she describes as one of the most grounding and rewarding parts of her life.

In addition to her clinical work, Liz has long been active in the policy and advocacy space. She regularly attends the All-Party Parliamentary Group on Drugs, Alcohol and Justice and has spent the past two years participating in the UN Women UK delegation to the UN Commission on the Status of Women.

With experience in frontline politics and a strong commitment to ethical practice, Liz brings a deep understanding of both the systemic and human challenges within the addiction treatment landscape. A long-standing trade unionist, she remains politically engaged and supports a range of campaigns rooted in peace, justice, fairness and equality.

Evelyn McKechnie, EMCAT Operations Manager, said: "We are thrilled to welcome Liz to the Advisory Group. Her wealth of clinical experience, deep commitment to ethics, and long-standing advocacy for social justice make her an invaluable addition to our campaign. She strengthens our mission to push back against exploitative marketing practices and protect people at their most vulnerable."

The Ethical Marketing Campaign for Addiction Treatment is a cross-sector initiative calling for transparency, accountability, and regulation in how addiction services are marketed—particularly online. The campaign brings together people with lived experience, frontline workers, clinicians, and advocates to challenge unethical advertising and business practices that risk exploiting individuals and families in crisis.