'Free and impartial’ addiction helplines paid secret commission by rehabs'
- emcat55
- Dec 22, 2024
- 1 min read
'Advertising regulator reprimands services that claim to offer unbiased advice but then direct people to partner facilities' Guardian 22 Dec 2024
This article shines a crucial light on an issue that has operated in the shadows for far too long. However, the problem goes deeper than what has been revealed today, and the spotlight must remain firmly on these practices to drive meaningful change.
At the heart of this issue is consumer protection, healthcare ethics, and, most importantly, patient safety. Vulnerable individuals seeking care should never be reduced to commodities in a system driven by hidden commissions and opaque business practices. Patients and their families deserve transparency, fairness, and care decisions that are based on their needs—not on profit margins.
EMCAT is committed to ensuring that unethical practices are not just exposed, but eradicated. This will require sustained scrutiny from regulators, media, and the sector itself.
We call on the rehab sector - including brokers - to join us in embracing transparency and accountability. Together, we can rebuild trust, prioritise patient welfare, and ensure that care pathways are guided by ethical practices rather than financial incentives.
This is another moment of reckoning for the industry, and EMCAT is determined to keep the focus on this issue until real reform is achieved. The safety and dignity of patients must come first—always.
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