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LATEST NEWS
A Call to End Unethical “Patient Brokering” in Addiction Treatment
The Local Government Association (LGA) and the Ethical Marketing Campaign for Addiction Treatment (EMCAT) and Collective Voice have issued a strong and urgent call: end the practice of patient brokering in addiction services. Patient brokering involves paying referral fees or commissions to divert people into certain private rehab clinics - even when those clinics may not be the right clinical fit. It turns people in crisis into commodities, prioritising profit over their wel
emcat55
Dec 4, 20251 min read
ASA Ruling Highlights Importance of Clear Service Descriptions in Addiction Treatment Marketing
Recent ASA Decision: Detox Today (July 2025) The Advertising Standards Authority has upheld a complaint against Detox Today regarding...
emcat55
Jul 9, 20252 min read
📣 Upholding Ethics in Addiction Treatment Marketing - Introducing the EMCAT Code of Ethics
The Ethical Marketing in the Care and Treatment (EMCAT) group has launched a groundbreaking Code of Ethics—raising the bar for integrity,...
emcat55
Apr 6, 20251 min read
The Dark Side of Addiction Treatment: From Matthew Perry to Industry-Wide Exploitation
💔 Matthew Perry's tragic final days reveal a disturbing truth: vulnerable addicts are being ruthlessly exploited for profit. 🚨 But...
emcat55
Aug 18, 20241 min read
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