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LATEST NEWS
ASA Ruling Highlights Importance of Clear Service Descriptions in Addiction Treatment Marketing
Recent ASA Decision: Detox Today (July 2025) The Advertising Standards Authority has upheld a complaint against Detox Today regarding...
emcat55
Jul 92 min read
📣 Upholding Ethics in Addiction Treatment Marketing - Introducing the EMCAT Code of Ethics
The Ethical Marketing in the Care and Treatment (EMCAT) group has launched a groundbreaking Code of Ethics—raising the bar for integrity,...
emcat55
Apr 61 min read
New Research Highlights Exploitative Marketing in Addiction Recovery Space
Content analysis of substance use disorder recovery discourse on X (formally known as Twitter): From personal recovery narratives to...
emcat55
Feb 251 min read
Transparency in Addiction Treatment Referrals: Progress, but More to Do
Following recent ASA rulings and the publicity around EMCAT’s campaigns, we’ve seen a significant step in the right direction—a major UK...
emcat55
Feb 181 min read
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