top of page
LATEST NEWS
A Call to End Unethical “Patient Brokering” in Addiction Treatment
The Local Government Association (LGA) and the Ethical Marketing Campaign for Addiction Treatment (EMCAT) and Collective Voice have issued a strong and urgent call: end the practice of patient brokering in addiction services. Patient brokering involves paying referral fees or commissions to divert people into certain private rehab clinics - even when those clinics may not be the right clinical fit. It turns people in crisis into commodities, prioritising profit over their wel
emcat55
Dec 4, 20251 min read
ASA Ruling Highlights Importance of Clear Service Descriptions in Addiction Treatment Marketing
Recent ASA Decision: Detox Today (July 2025) The Advertising Standards Authority has upheld a complaint against Detox Today regarding...
emcat55
Jul 9, 20252 min read
📣 Upholding Ethics in Addiction Treatment Marketing - Introducing the EMCAT Code of Ethics
The Ethical Marketing in the Care and Treatment (EMCAT) group has launched a groundbreaking Code of Ethics—raising the bar for integrity,...
emcat55
Apr 6, 20251 min read
New Research Highlights Exploitative Marketing in Addiction Recovery Space
Content analysis of substance use disorder recovery discourse on X (formally known as Twitter): From personal recovery narratives to...
emcat55
Feb 25, 20251 min read
Transparency in Addiction Treatment Referrals: Progress, but More to Do
Following recent ASA rulings and the publicity around EMCAT’s campaigns, we’ve seen a significant step in the right direction—a major UK...
emcat55
Feb 18, 20251 min read
bottom of page